Our Services

Make your online presence noticeable, relatable, and credible with our comprehensive digital solutions.

Crosshair Digital Marketing » Digital Marketing Services

What We Do

 

brand design

Branding & Identity

Branding is the foundation on which any effective marketing communications program is built. We help businesses clearly define their purpose and positioning.

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brand design

Website Development & eCommerce

In today’s online climate, first impressions not only count; they are all you have. When someone searches for your business, product or service—or is even referred to you (word of mouth) and pulls up your website, they will instantly judge your company by the way it looks.

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brand design

Search Engine Optimization

Technically, there’s no such thing as an Internet Search. When someone searches for something online—they are asking Google for a Referral.

Google’s algorithms are designed to emulate the human sentiments of Trust, Relevance and Authority. That’s why SEO takes time—trust isn’t built overnight, and specific steps need to be taken in order to move up the ranks.

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brand design

Social Marketing

Crosshair offers turn-key Social Media Marketing for small and medium-sized businesses, encompassing everything from messaging and content development, imagery, photography, and graphic design to complete campaign management, analytics, and reporting across all primary social outlets, including Facebook, Messenger, Instagram, Twitter, LinkedIn, and Google My Business.

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Successful social marketing requires a non-stop stream of relevant and engaging content, which can take time and effort. In fact, it’s the top reason why most small businesses quit updating their pages regularly.

Crosshair can handle all aspects of your social marketing, quickly turning your business’ social marketing efforts into an engaged and growing audience, increasing brand awareness, lead generation, customer acquisition, website traffic, and conversion (sales).

Ready to have social marketing start generating REAL results for YOUR business?

brand design

Digital Advertising

Digital advertising is one of the best ways for a small business to attract more customers and retain the ones they have. Whether their goal is to increase website traffic, drive more conversions, or succeed on social media platforms, our digital advertising strategists can help your business get noticed by their target audience.

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While traditional forms of media such as print advertising, local television advertising and local radio advertising still have a place in some strategies, there’s no longer any question that online advertising offers local businesses the most cost-efficient, effective, targeted and trackable methods of reaching YOUR potential and existing customers.

Paid advertising is a foundational element of any local business’s marketing stack. It’s often the way consumers first discover your business and learn more about the products and services you offer.

We make it easy for your business to take advantage of cutting-edge search, social, and display advertising technologies. With our fully managed services, you get the perfect recipe for improving your retention and revenue.

The best part? You see real results. Impressions, clicks, and even things like real-world store visits and phone calls—all tracked, reported and delivered back to you, so you can clearly see your return on investment.

Some of the digital advertising services we offer for our clients includes:

  • Google Adwords & Search Advertising PPC
  • Pre-roll online video advertising
  • Social Media Advertising PPC
  • YouTube Advertising PPC
  • Programmatic Advertising
  • Geo-Fencing
  • Targeted Display
  • Streaming TV
  • Digital Billboards
  • Email Marketing
  • Local Display Advertising
  • SMS Text Marketing
  • Digital Loyalty Systems

Ready to Harness the Power of Digital Ads?

brand design

Reputation Management

Let the team at Crosshair bring your Online Reputation to the next level!

A properly managed Online Reputation increases your SEO and local visibility and helps ensure your business shows up where people are looking.

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We monitor all Online Mentions about your business, Request Reviews, Monitor and Respond to Reviews from ALL Review sources, and our machine learning and AI tools track positive, neutral and negative sentiments from your reviews providing actionable data.

We can further improve search rank by identifying online business listings that are inaccurate or missing from essential directories and online listing sources.

We monitor where your business is mentioned in a variety of sources, including news sites, blogs and social networks. Plus, highlight the most positive and negative mentions using automated sentiment analysis.

We also utilize competitive benchmarking to see how your business stacks up to the competition on social media outlets and in local searches.

Ready to learn more about how Crosshair can monitor and manage your business’s online reputation? Contact us!

brand design

Listings & Citations

For a business to be found, both online and in person, listing information like location, hours of operation, and contact information needs to be accessible and accurate across ALL online sources.

Search engines value accurate information, and they reward accuracy with more visibility. By managing your business information online on a regular basis, we ensure that not only can customers find you, but that your online optimization is strong.

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In order to optimize your chances of getting found online quickly, our team of listing specialists will manually claim, update, and maintain business listings for you on three of the most-used listing directories: Google Business Profile, Bing Places, and Apple Business Connect*.

Once claimed, our team of experts will manage and support your listings on Google, Bing, and Apple monthly, meaning you can spend more time running your business and less time worrying about managing suggested edits or resolving suspended listings.

We’re also able to quickly establish accurate business listings for your company on dozens of reputable sites. Plus, synchronize to Google My Business, Apple, Bing, Facebook, Instagram, and Twitter for no additional charge. Own your business listings and keep your customers up-to-date.

We build accurate business listings on the major data aggregators—Acxiom, Neustar | Localeze, and Foursquare.

We create a mobile-responsive business listing that is optimized for local searches.

We also offer specific Menu Synchronization services that accurately deploy, update and synchronize your business’s menu to ALL the major and relevant sites and directories for YOUR business category. This is an important tool for online visibility that applies to far more than just restaurants! Any business with a Menu of Services—from auto repair shops and bars to spas and hair salons.

How accurate and up-to-date is YOUR business information online?

Streaming TV & Connected TV

More than 25% of All TV Time is now spent on Streaming TV. The way we consume media has drastically changed in the past decade and even the past 3 years. Gone are the days when families would gather around a television set to watch their favorite shows or movies at a specific time.

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This shift in consumer behavior presents a golden opportunity for local businesses to leverage the power of streaming TV advertising.
Unlike traditional television, streaming TV audiences are growing, and it allows businesses to target specific demographics based on user data.

Reach, targeting capabilities, interactivity, tracking and analytics, cost-effectiveness, programmatic advertising, and brand-building opportunities are all significant advantages that streaming TV advertising offers.
Connected TV (CTV) allows us to further refine targeting based on Interests, locations, buying behavior and more.

Interested in Learning More about How Streaming or Connected TV can help your business?

Digital Billboards

Still one of The Best advertising tactics to Increase Brand Awareness, Trust and Loyalty. Crosshair has direct access to 100% of the Digital Billboards in the US.

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And, Digital Billboards are affordable! With digital billboards, you no longer have to buy an entire billboard a month at a time. Digital

Billboards reach 90% of the population each month and 65% visit a businesses website, store or social media after seeing a digital billboard.

Want to increase brand awareness and drive more repeat business?

GEO-Fencing

Crosshair’s geo-fencing takes things a step further with Device-Level ID; allowing us to target unique devices and measure results with real attribution and ROI.

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This allows us to pinpoint an exact location and “draw a fence” around it; targeting Users who have been inside those “fences” during a specific timeframe. Whether 3 days ago or up to 12 months back.

Geo-fencing is a great way to monitor foot traffic at competitive locations, market to Their Customers and align your product or service with related businesses and activities.

Geo-fencing helps our business partners reach and stay connected with their potential customers through all phases of the Customer Journey: Awareness, Interest, Intent, Purchase and Loyalty.

Targeted Display | Programmatic Advertising

Simply put – these are the ads that follow you around based on what you research, read about and buy.

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This combines the power of demographic, geographic, content and behavioral targeting with a retargeting ad group to engage new users and then serve them ads after they leave your site.

Targeting segments can include everything from age, gender, household income to interest in a Chevy Tahoe or purchase intent for a used car.

As the name implies, this is a very highly targeted method of advertising with outstanding reach and provides a strong brand awareness. Targeting options include Demographic, Behavioral, Content Targeting, Geo-Targeting, and Geo-Fencing, as well as employing Day-parting and frequency caps and of course, Remarketing.

Want to Learn More about Targeted Display?

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